When two established financial professional associations merged to form Finseca, they faced the challenge of combining their membership structures and benefits into a cohesive and appealing offering. To tackle this complex task, Finseca partnered with Ricochet.
Ricochet meticulously audited the existing membership materials from both legacy associations. Collaborating closely with Finseca’s senior executives, we identified which benefits were sustainable and aligned with the vision of the newly formed association. Ricochet didn’t stop there. We proposed membership tiers with varying dues rates, each carefully designed to cater to different member needs and budgets. We also ran detailed financial projections across numerous scenarios to calculate likely dues revenue from of the new membership model.
Once the benefits, dues, and tiers were finalized, Ricochet shifted its focus to communication. We developed a strategic communication plan to effectively introduce both potential and existing members to the value and values of the new Finseca organization. This plan encompassed a series of targeted messages that highlighted the enhanced benefits and opportunities that Finseca would provide. With the strategy in place, Ricochet smoothly transitioned the execution to Finseca’s marketing department, empowering them to lead the implementation and launch of the new membership program.
