C-SPAN, renowned for its unedited, gavel-to-gavel coverage of the U.S. Congress, faced a new challenge: expanding its digital footprint beyond traditional cable television. As their newsletters grew in popularity and frequency, they desperately needed a robust technical infrastructure to support their fast-paced and widespread publishing operations.
Enter Ricochet, the trusted partner C-SPAN chose to spearhead this crucial digital transformation. The primary goal was to seamlessly integrate HubSpot and revolutionize C-SPAN’s newsletter operations. This partnership also provided a timely opportunity to refine C-SPAN’s consumer data policy, ensuring it aligned with modern privacy standards.
Ricochet implemented an efficient, streamlined 12-week process. This accelerated timeline allowed for the simultaneous configuration of HubSpot systems and comprehensive staff training. We also provided guidance on developing custom newsletter functionalities to serve C-SPAN’s unique needs.
Recognizing the vital importance of data privacy, Ricochet recommended a specialized tool to develop and continuously monitor a legally compliant Privacy Policy, ensuring it was suitable for all of C-SPAN’s markets.
Furthermore, Ricochet empowered C-SPAN’s team by training nearly a dozen content developers on HubSpot’s email and social media tools through engaging weekly in-person sessions and accessible recorded video tutorials.
