After two major payroll associations unified to create PayrollOrg (PAYO), the new entity faced a critical challenge: how to forge a single, compelling membership model from two distinct legacies. The goal was ambitious—to enhance member value and create a stronger financial foundation through a revitalized dues structure.
PAYO turned to Ricochet to assist with conducting member research, concepting new benefits, and estimating financial returns.
Our journey began with a comprehensive audit, meticulously cataloging every benefit from the legacy organizations. We then surveyed the competitive landscape, benchmarking dues and offerings at similar associations to gauge market expectations and areas for differentiation. Armed with these insights, we collaborated with PAYO to design innovative benefits and membership packages. These new concepts were rigorously tested with members in virtual focus groups. Ricochet completed a final report with insights on dues rate sensitivity, membership tier preferences, group membership, and benefit assortment.
