The Independent Insurance Agents & Brokers of America (IIABA) knew they needed to improve their member resources but they weren’t sure exactly where to start. They needed to understand how members really felt about these resources and get ideas on how to make them even better. So, they turned to Ricochet for help.
Ricochet organized and ran five focus groups, making sure to include members from different locations and different sizes of insurance brokerages. We selected a wide range of perspectives to get the full picture. From start to finish, we handled almost everything – writing invitations, reviewing applications, and selecting participants to make sure all key member segments were represented.
Our focus groups uncovered six key insights about how members perceived and used the IIABA’s resources. Based on this feedback, Ricochet provided five actionable recommendations for IIABA to enhance its member resources. By listening to their members and taking action, IIABA can ensure that their resources truly hit the mark and deliver maximum value.
