Heating, Air-conditioning & Refrigeration Distributors International (HARDI) was looking to shake things up at their annual conference. They wanted to get their members thinking about the future – specifically, how customer needs are changing and what that means for their businesses. HARDI reached out to Ricochet to develop an in-person session that would bring a fresh perspective to the conference and get people talking.
Ricochet dove into research, gathering insights on B2B prospecting and service trends across various industries. We then took those trends and applied them directly to the HVAC wholesale world. To make the session even more engaging, we designed interactive exercises that helped attendees brainstorm ways to adapt to these changes – both in the short and long term.
By the end of the session, attendees walked away with actionable ideas on how to update their technologies, processes, and even company culture to meet the ever-evolving demands of their customers. And who knows, maybe the unexpected tornado warning the night before – which shook up everyone both literally and figuratively – added an extra jolt of energy and excitement to the discussions!
