Ricochet Association Transformation
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Mailchimp

How do I implement Mailchimp for my association?

Ten weeks to a Mailchimp built for your members, with deliverability, audiences, templates and automations in place and your team trained to run it.

Choosing Mailchimp? Meet with us

Training

How does Ricochet train my team?

Your team gets hands-on, one-on-one training on how Mailchimp works and how to use it for real association marketing.

  • A laptop showing a video lesson.

    How Mailchimp works

    Hands-on lessons on the tools your team uses every day.

  • A printed association newsletter fanned open.

    Real association marketing

    Newsletters, renewals, events and automation, practiced on your own sends.

  • Two coffee cups beside an open notebook.

    One-on-one sessions

    Time with a Ricochet Mailchimp expert on your own work.

What we set up

What does Ricochet set up in Mailchimp?

We handle the account configuration, and your team helps with a few simple steps, guided by Ricochet.

  • Deliverability built in

    Domain authentication and list hygiene, so your emails reach the inbox from day one.

  • Audience structure

    Audiences, groups and segments that match your members and how you talk to them.

  • Branded templates

    Newsletter, event and renewal templates in your logo, colors and fonts.

  • Automated journeys

    Welcome, renewal and event journeys that run between campaigns.

  • Connected member data

    AMS data through the Ricochet Mailchimp AMS Connector, with no manual imports (Additional fee)

  • One-on-one training

    Hands-on training on how Mailchimp works and how to use it for newsletters, renewals and events.

Mailchimp Pro Partner

Why implement Mailchimp with a Pro Partner?

Ricochet is a Mailchimp Pro Partner, certified in email marketing, email automations and SMS marketing.

Talk to us before you buyWe help you pick the right Mailchimp plan for your size and help you apply for Mailchimp's nonprofit discount before you subscribe.
Intuit Mailchimp Pro Partner, with Mailchimp Certified, Email Marketing Certified, Email Automations Certified and SMS Marketing Certified badges.
The timeline

What happens each week?

Every week has a status meeting. Training and AMS data mapping run alongside the setup, so your team learns the system as it is built.

Mailchimp10 weeks
  1. Week 1

    Account setup

  2. Week 2

    Data map

  3. Weeks 2-4

    Email templates

  4. Weeks 5-7

    Automations

  5. Week 8

    Subscriptions

  6. Weeks 9-10

    Launch and observation

What you get

What do I get from a Mailchimp implementation?

Mailchimp set up for your newsletters, renewals and events, with deliverability protected and your team trained to run it.

  • Built for association emailNewsletters, renewals and events set up in Mailchimp from the start.
  • Emails that reach the inboxDomain authentication and list hygiene, so your emails reach the inbox from day one.
  • A team ready to run itHands-on, one-on-one training on your own newsletters, renewals and events.
  • A launch in ten weeksEvery week has a status meeting, from kickoff to launch.
Preview of the guide How should my association prepare for a move to Mailchimp?
Free download
How should my association prepare for a move to Mailchimp?

After launch, keep improving with Evolution Coaching and connect member data with the AMS Connector.

Questions

What associations ask about Mailchimp implementation

How long does a Mailchimp implementation take?

Ten weeks from kickoff to launch, with configuration milestones, training and review meetings led by Ricochet. Simpler setups can move faster.

Do we need a Mailchimp account before we begin?

You need an active Mailchimp plan, but talk to us first. We help you pick the right plan and apply for Mailchimp's nonprofit discount before you subscribe.

What training is included?

Hands-on, one-on-one training on how Mailchimp works and how to use it for newsletters, renewals, events and automation.

Can you connect our AMS to Mailchimp?

Yes. The Ricochet Mailchimp AMS Connector syncs your member data into Mailchimp, with no manual exports.

What support do we get after launch?

Training is built to make your team self-sufficient. Many associations add Mailchimp Evolution Coaching for ongoing improvement.

How should we prepare before moving to Mailchimp?

Plan before you buy. Line up the purchase with your budget cycle, check your current email platform contract for its end date and notice window, and choose the plan that fits your list and the features you need. Ricochet helps you prepare the whole move at no cost, before you sign anything with Mailchimp or with us.

How long should we run our old email platform alongside the new one?

At least four weeks. The overlap lets you finish campaigns already running, move your subscribers and opt-outs, and test sends before you cancel. Check your current contract's end date and notice window early, so the overlap doesn't turn into an unplanned renewal. Ricochet plans the timing with you at no cost before you buy.

Let's talk about your association

Bring your toughest question. We'll help you find the next step.

Meet with us