Association Academy by Ricochet.
6 live classes · 6 CAE credits

Association Newsletter Success Certificate Course

Fall 2026: Thursdays, Oct. 22 to Nov. 24 (final class Tue., Nov. 24), 1-2 p.m. ETSpring 2027: Thursdays, May 13 to June 17, 1-2 p.m. ETFall 2027: Thursdays, Oct. 14 to Nov. 18 (Class 5 on Wed., Nov. 10), 1-2 p.m. ET
Four association professionals in newsprint jackets reading newsletters and holding coffee.
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3DAYS
:
16HRS
:
20MINS
:
00SECS
Curriculum

What will I learn?

This live certificate course turns association newsletters from manual chores into mission-focused, revenue-generating engines. Each class takes one role that runs a newsletter, reviews real association newsletters through that lens, and ends with an assignment that scores your own newsletter.

Classes encourage discussion among the instructor and students. You earn one CAE credit for each live class you attend, up to 6 CAE credits.

Cover of the Association Newsletter Success Course Guide.
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What’s included?

  • 6 CAE credits
  • Printable certificate
  • Private LinkedIn group
  • Course sponsor discounts
6 classes

When do the live classes meet?

Each class meets live online, with the recording posted the same day.

  • Class 1 icon: Newsletter Strategy.

    Newsletter Strategy

    Set objectives for your newsletter and see where it stands today.

  • Class 2 icon: Publisher Role.

    Publisher Role

    Own the newsletter’s purpose, resources, and results.

  • Class 3 icon: Editor-in-Chief Role.

    Editor-in-Chief Role

    Set the content strategy and pick the design archetype that fits your readers.

  • Class 4 icon: Managing Editor Role.

    Managing Editor Role

    Run production and layout so every issue ships on time and reads well.

  • Class 5 icon: Digital Editor Role.

    Digital Editor Role

    Get the newsletter into the inbox and make it render everywhere.

  • Class 6 icon: Recap and Rollout.

    Recap and Rollout

    Pull the four roles together and leave with a plan.

Audience

Who is this course for?

For teams whose newsletter feels like a burden or lands in spam.

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  • Audience graphic for program leaders.

    Program leaders

    Leaders who set mission-aligned strategy and want newsletters that deliver long-term results.

  • Audience graphic for membership and marketing staff.

    Membership and marketing staff

    Staff who write and design the newsletter and want high-impact copy and layouts that convert.

  • Audience graphic for technical partners.

    Technical partners

    Technology staff who manage sending platforms, authentication and the tools that keep newsletters out of the spam folder.

Instructor

Who teaches this course?

LinkedIn

Chris Gloede, MBA, CAE

Chief Consultant, Ricochet

Chris Gloede is the Chief Consultant for Ricochet and a proven leader in association transformation.

He was the first Chief Marketing Officer of the American Bar Association, where he was accountable for over $60 million in annual membership dues revenue. He drove the organization to the highest membership count in its 137-year history by leading member research, benefit evolution and pricing strategy.

Chris now helps associations transform their membership and engagement models through strategic insight and flawless execution.

Chris previously led teams at global advertising agencies Ogilvy & Mather and Leo Burnett.

He is a Certified Association Executive (CAE) and earned his MBA from the University of Chicago Booth School of Business.

Enroll now. Spots are limited.

Only $549
Fall 2026Thursdays, Oct. 22 to Nov. 24 (final class Tue., Nov. 24), 1-2 p.m. ETStarts in
Spring 2027Thursdays, May 13 to June 17, 1-2 p.m. ETStarts in
Fall 2027Thursdays, Oct. 14 to Nov. 18 (Class 5 on Wed., Nov. 10), 1-2 p.m. ETStarts in
Questions

Questions about Newsletter Success

How many credits does the Association Newsletter Success Certificate Course earn?

You earn one CAE credit for each live class you attend, up to 6 CAE credits. The Association Newsletter Success Certificate Course includes six live online classes, and each class encourages discussion and ends with an assignment that scores your own newsletter. Your credit total depends on attendance.

When do the live classes meet?

Fall 2026: Thursdays, Oct. 22 to Nov. 24, with the final class on Tuesday, Nov. 24. Spring 2027: Thursdays, May 13 to June 17. Fall 2027: Thursdays, Oct. 14 to Nov. 18, with Class 5 on Wednesday, Nov. 10. Every class meets live online from 1 to 2 p.m. ET.

What if I miss a live class?

If you miss a live class, its recording is posted the same day. Every class is recorded, so you can watch the session online afterward. However, CAE credit is earned for each live class you attend, up to six credits across the course.

How much does the Association Newsletter Success Certificate Course cost?

The Association Newsletter Success Certificate Course costs $549. The 2027 All Access Pass costs $1,499 and includes every Association Academy course in 2027, in either semester. Choose the course if you need this training, or consider the pass if you want access to the Academy’s full 2027 course offering.

Who teaches the course?

Chris Gloede, MBA, CAE, Chief Consultant at Ricochet, teaches the course. He was the first Chief Marketing Officer of the American Bar Association and was accountable for over $60 million in annual membership dues revenue there. He is a Certified Association Executive and earned an MBA from the University of Chicago Booth School of Business.

Who should take this course?

This course is for association teams whose newsletter feels like a burden or lands in spam. It is designed for people setting mission-aligned strategy and for colleagues who handle newsletter execution, from writing and design through sending platforms and authentication across your association.