A color swatch book, printed postcards, a smartphone showing a bold graphic and brass letterpress type blocks.
Marketing Studio Subscription

What is the Marketing Studio Subscription?

An annual creative subscription built for associations. You subscribe for the year and we build the marketing you need, from emails and ads to handouts and conference branding.

Need a creative team?Let’s talk

Why does creative fall behind at my association?

Every campaign needs emails, ads, landing pages and print, often on short notice.

  • One designer can’t cover every campaign

    A full salary for one person’s skills, and the work stops when they are out.

  • Freelancers miss deadlines and drift off-brand

    Fine for one piece, but each new freelancer starts from zero.

  • Offshore work stalls in revisions

    Low rates, then rounds of changes across time zones.

The Marketing Studio gives you a full team of specialists all year.

CompareMarketing StudioIn-House DesignerFreelancerOffshore
Team
Professional quality
Full team of specialists
Coverage all year
Capacity for big requests
Speed and Effort
Next-day turnaround
One email per request
Built on your design system
Budget and Ownership
Predictable annual budget
You own every file
Stock image credit

Why do associations choose the Marketing Studio Subscription?

Our team handles the copy, design and production, and can load finished assets for you, so you get a full creative team without hiring one. Choose five-day, three-day or next-day turnaround. One purchase covers the year, with no monthly bills, and a creative director checks every job.

  • A navy and brass hourglass.

    Fast turnaround

    Choose 5 days, 3 days, or next day. Even 5 days is often faster than what you get from a freelancer.

  • Stacks of gold coins beside a brass safe dial.

    Predictable expense

    One purchase covers the year and is good for 365 days. Copy, design and production are included, with no monthly bills.

  • A navy and gold award rosette.

    Professional execution

    Association marketers and a creative director on every job, checked against your design system.

Cover of the guide Should my association hire a designer, use a freelancer, or subscribe to Marketing Studio?
Free download

Should my association hire a designer, use a freelancer, or subscribe to Marketing Studio?

How do I get an asset made?

Send requests all year, as often as you need. Email your idea in any format, with no forms to fill out. You pick your favorite parts from three versions of every asset, share feedback to refine it, then load it yourself or authorize us to load it for you.

  1. Brass numeral 1.

    Submit your request

    Email ideas in any format. No forms to fill out.

  2. Brass numeral 2.

    Pick your favorite

    Choose the parts you like from three versions of every asset.

  3. Brass numeral 3.

    Share your feedback

    Refine the idea or copy, directional or literal.

  4. Brass numeral 4.

    Move it to production

    Load it yourself or authorize us to load it for you.

Exploded view of a design system as six labeled layers: image library, voice and editorial, colors and type, logos and lockups, membership value proposition, and mission and brand position.

What is in my design system?

It is the foundation for every asset we create for you. It starts with your brand guide and expands it into a full rule book for every channel. We build it free because that upfront investment means fewer changes for you down the road.

What kind of collateral do you create?

Every asset comes from your design system, so a campaign looks and sounds the same everywhere members see it. We create logos and campaign concepts, emails and newsletters, paid social and display ads, landing pages, print pieces, slide decks, and SMS and ringless voicemail scripts.

Sample emails, ads, banners, a landing page, a handout, a postcard, an event sign, a slide and a text message for a demo association, spread across the page.
  • FoundationLogos and lockups, conference concepts, and campaign concepts
  • EmailSingle emails, newsletters, and automated series
  • AdvertisingPaid social ads and carousels, animated ads, and display banner sets
  • WebLanding pages, web content pages, and forms
  • PrintHandouts, postcards, direct mail, brochures, and event signs
  • PresentationsSlide decks for meetings, webinars, and events
  • Text and voiceSMS messages and ringless voicemail scripts

What platforms do you support?

Email

  • HubSpot
  • Mailchimp
  • Higher Logic Thrive
  • Higher Logic Real Magnet
  • Salesforce Marketing Cloud
  • Constant Contact
  • Adestra

Social

  • Facebook
  • Instagram
  • LinkedIn
  • TikTok
  • X
  • YouTube
  • Pinterest
  • Reddit
  • WhatsApp

Advertising

  • Google Ads
  • AdRoll
  • Feathr

Cases

See what the Marketing Studio has done for associations like yours

Browse all 14 Marketing Studio cases in the Ricochet case library.

Explore cases

Related services

HubSpot ImplementationHubSpot set up for your association, with your team trained to run it.Mailchimp ImplementationMailchimp built for your members, with your team trained to run it.HubSpot Evolution CoachingA HubSpot partner in residence, with monthly sprints and points.

What associations ask about the Marketing Studio Subscription

What is the Marketing Studio Subscription?

It is an annual creative subscription built for associations. You buy points once a year and spend them on emails, ads, landing pages, print, presentations, and conference branding. Our team handles the copy, design and production, and can load finished assets for you, so you get a full creative team without hiring one.

How do points work?

You buy points for the year. Each asset draws a set number of points based on its type and how fast you need it. A single email at 5 days draws 2 points, and faster turnaround draws more. Points last 365 days and carry from month to month.

How fast can I get an asset?

You choose 5 days, 3 days, or next day for each request. Next day means you ask by noon Eastern and receive the asset by the end of the next business day. Logos, conference concepts, and campaign concepts take 5 or 3 days because they set the direction for everything else.

Who works on my assets?

The experienced Ricochet team, matched to the job and the expertise it needs. Most of the time that means Fernando Velarde, our creative director; Stacy Jeziorowski, who has more than 15 years in association marketing; and Chris Gloede, CAE, the first CMO of the American Bar Association.

What is a design system?

It is the rule book for how your association looks and sounds: mission and brand position, membership value proposition, logos, colors and type, voice, and image library. We build it free with every subscription because that upfront work keeps every asset on brand and means fewer changes for you down the road.

Do I own the files?

Yes. You own every final file we create for you, and you can use it anywhere after the subscription ends. We work from your stock image library, and every subscription includes a stock image license credit, so imagery is covered without a separate bill or a surprise licensing fee.

Can you load assets into HubSpot or Mailchimp?

Yes. You can load assets yourself, or we load them into your email, web, ad, or SMS platform for added points, set as a share of each asset’s points. We work in HubSpot, Mailchimp, Higher Logic Thrive, Higher Logic Real Magnet, Salesforce Marketing Cloud, Constant Contact, Adestra, Google Ads, AdRoll, Feathr, and the major social networks, so assets arrive ready to send or publish.

Let’s talk about your association

Bring next year’s marketing plans. We will help you choose the right number of points.

Let’s talk