Six navy, cream and brass coffee mugs on a walnut tray beside navy notebooks, fountain pens and blank conference badges on navy lanyards, on a pale blue backdrop.
Team

Who is on the Ricochet team?

Most of the Ricochet team worked inside associations before working for them, so they understand volunteer governance and mission-driven decisions.

Want to meet the team?Let’s talk
Leadership

Who leads the work?

Chris Gloede, MBA, CAEChief Consultant

Before Ricochet, Chris served as the first Chief Marketing Officer of the American Bar Association, where he grew membership to its highest count in 137 years.

Before the ABA, he worked at Ogilvy and Leo Burnett, driving marketing experiments for brands such as BP, Chrysler, Kraft and Unilever. Today he teaches live classes for association executives at the Association Academy.

Chris holds the CAE credential and an MBA from the University of Chicago Booth School of Business. He once traveled for 53 weeks through 48 countries and 118 cities, chasing architecture and history.

Connect with Chris on LinkedIn

HubSpot certifications
The team

Who will I work with?

  • Tom Felgar, MBA.

    Tom Felgar, MBA

    Solution Engineer

    Tom has spent more than 15 years helping associations, nonprofits and schools adopt new marketing technology. He leads HubSpot implementations and their ongoing evolution. He previously worked at the American Academy of Dermatology and the American Bar Association, and he is a HubSpot Certified Trainer.

    HubSpot certifications
  • Laura Aguilar.

    Laura Aguilar

    Analyst and Producer

    Laura brings international digital marketing experience from B2B and B2C companies. At Ricochet she supports HubSpot implementation, marketing automation and design, and she leads production of the Association Academy courses.

  • Chelsea Forgille.

    Chelsea Forgille

    Consultant

    Chelsea leads project management at Ricochet, carrying complex initiatives from kickoff to completion. She previously ran membership campaigns and marketing automation at the American Bar Association.

  • Stacy Jeziorowski.

    Stacy Jeziorowski

    Consultant

    Stacy has more than 15 years in association marketing and communications. She led a full rebrand as Marketing and Communications Lead at the Computer Science Teachers Association, and at Ricochet she leads client membership and event strategy and campaigns.

  • Kirsten Rider.

    Kirsten Rider

    Consultant

    Kirsten has more than 15 years of experience leading membership strategy and operations for mission-driven associations. She held senior membership roles at Natcast, the American Bar Association and AnitaB.org, where she supported a global network of more than 100,000 members. She has led AMS implementations for two associations, from business requirements through data migration and go-live.

  • Fernando Velarde.

    Fernando Velarde

    Creative Director

    Fernando brings two decades of UI/UX architecture and web design. He delivers branding and design at speed, and he led design for major summits including CERF 2025 and the SACUBO Annual Meeting.

Let’s talk about your association

Bring your toughest question. We’ll help you find the next step.

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