Two navy cables with brass connectors about to plug together, a card catalog drawer and brass sync arrows on a pale blue backdrop fading to light orange in the corner.
HubSpot

How do I connect my AMS to HubSpot?

The Ricochet AMS Connector keeps member data in sync between your AMS and HubSpot, so campaigns fire the moment a member joins, registers or nears renewal.

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What moves

What data moves from my AMS to HubSpot?

Contacts, companies, custom objects and the fields that matter. Each record is matched on your AMS Member ID, so duplicates do not pile up.

A card catalog drawer standing in for your AMS.Your AMS
People
Contact informationCompanies
Membership
Membership statusRenewal datesCommittee memberships
Activity
Event registrationsDonation historyCertifications
Your data
Custom objectsUnlimited custom fields
HubSpot logo on a coral hockey puck
Key features

What makes the Ricochet AMS Connector different?

You can’t find these features on other connection systems, or they require significant upgrades!

  • No AMS API required

    Works from scheduled exports, so a thin or costly AMS API never holds you back.

  • Automated healing

    Records that fail on a missing field, a format error or a merged ID are fixed and resubmitted for you.

  • Daily status report

    One plain-English email each evening, with any fixes your staff need spelled out.

  • Unlimited fields

    Every custom AMS field and custom object, with company-to-contact links kept.

  • Enterprise security

    Built on SOC 2 Type II and ISO 27001 certified infrastructure, encrypted at rest and in transit. Exports are deleted after 10 days.

Tiers

Which AMS Connector tier fits my association needs?

Four tiers, set by how often you sync, how many record types you move and how many HubSpot contacts you have.

FeatureLiteStandardAdvancedEnterprise
Sync directionOne way from AMSOne way from AMSOne way from AMSTwo ways
Sync frequencyOnce a dayUp to twice a dayUp to four times a dayNear real time
AMS record typesContacts onlyUp to twoUp to threeMore than three
AMS APINoneNoneNoneYes
HubSpot subscriptionPro or EnterprisePro or EnterpriseEnterpriseEnterprise
HubSpot contactsUp to 25,000Up to 50,000Over 50,000Over 50,000
Response timeThree business daysTwo business daysOne business dayOne business day
Support hours10 a year10 a year10 a year10 a year
AMS platformsNearly allNearly allNearly allSelect providers
Platforms

Which AMS platforms does it work with?

Nearly every AMS works, including heavily customized ones. Do not see yours? Ask us.

  • Aptify
  • Fonteva
  • GrowthZone
  • iMIS
  • MemberClicks
  • netFORUM
  • Nimble AMS
  • Novi AMS
  • Personify
  • Protech
  • re:Members
  • Rhythm
  • Wild Apricot
  • YourMembership
What you get

What do I get with the AMS Connector?

A done-for-you setup. Your IT team schedules the exports, Ricochet does everything else, and the connector runs on its own after launch.

  • Real time campaignsWelcomes and renewals go out when members act.
  • Reduced staff laborNo exporting, uploading or retyping member data.
  • Trustworthy dataHubSpot matches your AMS, with bad records healed.
  • No AMS API neededRuns from scheduled exports, so a thin or costly AMS API never holds you back.
Preview of the guide Why does my association's AMS data sync with HubSpot fail?
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Why does my association's AMS data sync with HubSpot fail?
Questions

What associations ask about the AMS Connector

Do we need an AMS API?

No, you do not need an AMS API. Lite, Standard, and Advanced work from scheduled exports from your AMS, so there is nothing to integrate. Your IT team schedules the exports, and Ricochet handles the rest of the setup. The connector then runs on its own after launch.

How often does data sync?

Data syncs from once a day to near real time, depending on your tier. Lite syncs once daily, Standard up to twice daily, Advanced up to four times daily, and Enterprise near real time. The tier also determines other connector settings, including sync direction and the number of AMS record types moved.

How do you prevent duplicate contacts?

The connector matches every record on a unique ID, usually the AMS Member ID, to prevent duplicate contacts. If records have merged IDs, the connector handles those automatically. Matching records this way keeps duplicate data from piling up in HubSpot and helps your association maintain a trustworthy view of member information.

Which Association Management Solutions does the Connector support?

Ricochet has built connectors for Aptify, Fonteva, GrowthZone, Higher Logic, iMIS, MemberClicks, MemberSuite, netFORUM, Nimble, Novi AMS, Personify, Protech, re:Members, Rhythm, Thrive, Wild Apricot, and YourMembership. Nearly all AMS platforms are compatible, including heavily customized implementations. Contact Ricochet to confirm your AMS.

Is the data sync one-way or two-way?

The data sync can be one-way or two-way. Most associations start with a one-way sync from their AMS to HubSpot, while the Connector can establish a two-way sync for select AMS solutions. The tier information lists one-way sync for Lite, Standard, and Advanced, with two-way sync available on Enterprise, subject to availability from select providers.

What data can be synced besides contact information?

The AMS Connector can sync most AMS data types beyond contact information, including membership status, renewal dates, event registrations, committee memberships, donation history, and certifications. It can also move companies, custom objects, and custom fields. Records are matched using the AMS Member ID, so your association’s HubSpot data can reflect important membership and activity details.

How is AMS Connector subscription pricing determined?

AMS Connector subscription pricing is determined by the tier that fits your association’s needs, based on synchronization volume and complexity. Tiers reflect how often data syncs, how many AMS record types move, and how many HubSpot contacts you have. The flexible options are intended to match what you need; contact Ricochet for detailed pricing.

Why do AMS syncs with HubSpot fail?

Sometimes because of the technology and sometimes because nobody owns the sync. Many connectors on the market are fragile and break on a missing field or a merged record. Even a good connection fails when nobody watches it and errors pile up until staff stop trusting the data. The Ricochet AMS Connector sends a daily status report to your owner, heals records that fail, and runs a monthly true-up of every record, matched on your AMS Member ID.

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