NCADA Transforms a Pivotal Turning Point into a Growth Opportunity
After more than a decade of membership decline, NCADA worked with Ricochet on member research and audits that produced a Membership Growth Strategy with a five-year financial projection.
What was holding NCADA back?
The North Carolina Association of Defense Attorneys (NCADA) represents more than 800 attorneys and paralegals. For more than a decade, its membership had declined as traditional insurance defense work became a commodity. Business litigation opportunities were growing, but competition for member attention had never been higher. NCADA needed more than a quick fix. It needed a full strategic repositioning, so it partnered with Ricochet to find out what its members needed.
What did Ricochet build?
Ricochet began with membership value research, using quantitative surveys and qualitative interviews to uncover member needs. A membership model audit followed, examining everything from dues structures to peer benchmarks. At the same time, a technology audit found the infrastructure roadblocks that hurt the user experience and slowed member services and campaigns. Ricochet turned the findings into a Membership Growth Strategy. It pairs a roadmap for modern technology and updated benefits with a five-year financial projection and a step-by-step implementation plan.
What changed for NCADA's members?
The strategy updates NCADA's member benefits to match what today's litigators need, guided by what members said in surveys and interviews. Its technology roadmap targets the roadblocks that made member services and campaigns harder to use. With a clear plan in hand, NCADA can recruit the next generation of legal professionals instead of reacting to market shifts, and members gain an association that is growing again.
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