MIPI Augments Marketing with Ricochet Staff
MIPI Alliance needed more marketing output without more staff, so Ricochet placed a fractional marketer who doubled the assigned workload within the original budget.
What was holding MIPI back?
MIPI Alliance develops standards for mobile and mobile-influenced devices and has more than 375 members. It had high growth ambitions in an increasingly competitive marketplace. MIPI knew it needed to increase its marketing communications, but it did not have staff who could do the work. It hired Ricochet to provide fractional marketing services.
What did Ricochet do?
Ricochet provided a team member with trade association expertise and fluency in HubSpot Marketing Hub, Monday project management and MIPI's other marketing software. The marketer jumped into the work right away, organizing the assets and clarifying deadlines before producing new work. In a short time, Ricochet's marketer exceeded MIPI's efficiency expectations and doubled the assigned workload, all within the original budget.
What changed for MIPI's members?
With twice the planned workload delivered, MIPI members receive more marketing communications from the alliance than the original plan allowed. The extra output came without a larger budget, so MIPI could grow its outreach to members while keeping costs where it planned them. A marketer already fluent in MIPI's tools also meant the work started right away instead of after a long ramp-up.
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