SfN Updates Newsletter Strategy and Design
Ricochet audited the Society for Neuroscience's email newsletters against thirty others, redesigned the templates in Figma and coded them into HubSpot.
What was holding SfN back?
The Society for Neuroscience (SfN) has over 30,000 members in more than 95 countries. Its email newsletter templates badly needed a refresh. Over time, each newsletter had evolved on its own, drifting away from corporate standards and best practices. The result was a set of newsletters that no longer looked or worked like they came from one organization. SfN asked Ricochet to fix it.
What did Ricochet build?
Ricochet audited SfN's email communications for usability, engagement and design. We compared SfN's performance against thirty other commercial and association newsletters. We collected feedback from key stakeholders and guided the new designs through many rounds of revisions in Figma, refining them to fit SfN's vision. Once the designs were approved, Ricochet coded all the templates into SfN's HubSpot marketing system.
What changed for SfN's members?
SfN members now receive newsletters with a consistent look and feel, whichever one lands in their inbox. The templates follow SfN's corporate standards and draw on best practices from thirty other newsletters, so members get designs built for usability and engagement rather than ones that drifted over time. Each issue now reads as part of one family.
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