In an individual-member association, every renewal is a personal decision made by one busy professional, which makes retention a marketing problem rather than an account management one. These organizations usually know their overall renewal rate and very little about why any individual member leaves. Dues are a meaningful share of revenue, so a few points of retention moves the budget. Ricochet works on what members value and what they will pay for, redesigns renewal and win-back campaigns around that, and automates the sequences so they run without staff chasing them. This is the largest group in Ricochet’s client base.
The case studies below cover 36 individual-member associations.
