The Association of State Dam Safety Officials (ASDSO) plays a critical role in maintaining the nation’s engineered infrastructure. They needed a marketing solution that could keep pace with their mission. Their existing email marketing platform, Informz, lacked the advanced targeting, design flexibility, and multi-channel capabilities they needed to effectively reach their audience.
ASDSO partnered with Ricochet to upgrade their marketing technology. We helped them select and implement HubSpot Marketing Hub, a powerful marketing automation platform. Our team configured the software to meet ASDSO’s specific requirements and supported the integration with the Impexium AMS.
Our collaboration with ASDSO is ongoing. We continue to provide support through regular system enhancements, troubleshooting data integration issues, and offering innovative campaign recommendations throughout the year. By partnering with Ricochet, ASDSO has transformed its marketing capabilities, ensuring they can effectively communicate their vital mission and support the safety of dams across the country.
